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King of Quirk: Adimas Reynard

Art director Adimas Reynard is putting the quirk into Indonesia’s quietly excellent style scene.

Hello mister. Did you know Reynard means Fox in French?

I do!

We’re assuming your mother didn’t call you Fox … where does that name come from? And while we are at it, how and where did you grow up?

I’m assuming I am part Fox. My dad’s probably been a fox this whole time. That explains a lot. I grew up mostly in Surabaya.

Were there any defining moments in your formative years that led you down the path of art direction and styling?

Childhood oppression seems to play a huge part in forming my aesthetics. I was a bit spoilt and I found comfort in that. Later when I grew up, my parents would still want to “spoil” me but on one condition: I had to live a certain way – the way they’d been living their lives. Being gay was a no-no; and I had to live near them. Ha ha well, nope. Anyway they are out of the way now … ha ha ha just kidding. Hi mom!

What pronouns do you use?


You’re an art director with a different vision … where did that eye come from? Tell us about your design world.

I really don’t know. Maybe it’s because I like looking at memes before going to bed?

Where do you get your (often amazing) props?

I make most of them myself or I ask pak tukang to help me.

Some of your work reminds us of early editions of The Face magazine. Who are your inspirations?

Keita Takahashi (Katamari Damacy), Toby Fox (Undertale), Emmet Kelly, Slava Polunin, Touko Valio Laaksonen – best known by his pseudonym Tom of Finland, Pierreet Gilles, Thom Browne and the the grindr app.

What are you currently working on? How do you work?

I am currently working on myself. It includes a lot of shopping for video games that I will never finish.

Do you think Indonesia gets the proper recognition worldwide for its creative strength?

I don’t have an answer for this, sorry.

How would you describe your work and style?

Sexy and stupid.

What’s next for Adimas Reynard?

Run away to the circus or become a porn star. Or both.

IG: @adimasreynard

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