Hospitality group Plataran, a G20 partner, puts sustainability at the centre of everything it does.
Plataran is a homegrown Indonesian hospitality group whose vision is to contribute to Indonesia and Indonesians by showcasing to the world the rich and diverse natural and cultural heritage of this remarkable archipelago. Plataran means “God’s most favorite courtyard”, a reflection of our connection to and celebration of all the beauty and richness of culture that Indonesia has been blessed with. Plataran invites discovery and appreciation of Indonesia’s many treasures through its luxury brand consisting of nine hotels and resorts, 27 venues and dining, 10 private cruises, and Ecotourism development in Indonesia’s most iconic and exotic destinations including Jakarta, Puncak, Borobudur, Bromo, West Bali National Park, Ubud, Canggu and Labuan Bajo.
Plataran’s heartfelt philosophy is based on the three X factors – eXoticism, eXperience and eXcellence – which are embodied in Plataran’s character and operations, from the architecture and interior design of the properties to the exquisite culinary offerings, unique destination experiences, and warm personalised services. Excellence and the beautiful spirit of Indonesia reside in every detail, thoughtfully crafted to deliver a completely authentic and enriching guest experience. As a true Indonesian brand, Plataran is also committed to giving back through programmes focused on preserving Indonesian culture and improving the skills and livelihoods of our team and local communities.
Plataran has achieved public recognition as The True Indonesian Icon and The True Indonesian Ecotourism Icon for its actions on the national and international stage and has been acknowledged for achievement and received world and national awards such as the World’s Top Safari Stays and Best Family Hotel in Asia – ‘Best of the Best Resorts’ category on TripAdvisor, Global Forum on Human Settlements’ Sustainable City and Human Settlement Awards by UNEP, Green Destinations’ Runner Up Best Asian Sustainable Destination and Top Sustainable Destinations 100, and recently Bali Tourism Awards for categories Bali’s Leading Heritage Resort and Bali’s Leading Lifestyle Hotel.
Since its inception, Plataran Indonesia has built all business activities around three core pillars: Nature, Culture, and Community. Plataran has pioneered the concept of ecotourism in the Indonesian tourism scene by increasing the positive impact of higher tourism levels and enforcing the preservation of flora and fauna as well as strengthening the ecosystem that occurs between Plataran Indonesia and micro, small and medium-enterprises. In our establishments nationwide, we set out to preserve nature, celebrate cultural heritage, and give back to the community through the programs of Plataran for the Earth, Plataran for the People, Plataran for the Heritage.
Plataran for the Earth
As an official G20 partner, Plataran takes great pride in supporting carbon offsets through the Glasgow Declaration to achieve Net-Zero emissions. As a pioneer of ecotourism and a true Indonesian icon, this movement aims to absorb the carbon footprint generated by the tourism industry and help prevent its negative impact on the climate by collaborating with Jejakin for the carbon footprint calculator app and endemic tree planting program. In line with the vision of #HospitalitywithImpact which has been carried out diligently for more than a decade, Plataran believes that tourism activities must also have a positive impact on the destinations visited.
Plataran for the People
Over the years, Plataran has passionately collaborated with several institutions to make a positive impact on the environment in each of its hotel locations. Establishing partnership with surrounding institutions, Plataran strives to educate and encourage local children to practice English from an early age. Together with the Plataran MSME Ecosystem, which was launched in order to welcome the rise of MSMEs in the post-pandemic era, Plataran collaborates with producers, artists, craftsmen, and all types of MSMEs in Indonesia. As a form of this collaboration, Plataran presents a series of dishes whose raw materials are produced and harvested directly from the gardens of the surrounding community.
Plataran for Heritage
Wherever Plataran is located and operates, Plataran always strives to promote and elevate the surrounding culture and local wisdom through various forms. Cultural preservation is a matter of pride but also the responsibility of tourism stakeholders and Plataran upholds this task in order to pass on Indonesian culture and also a very rich world heritage site to the next generation. Plataran supports the government in efforts to maintain and preserve the archipelago’s heritage sites in ways that have been adapted.