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Socially Aware Arthotel Earth

Artotel group supports green environment through ‘’Artotel Earth’’.


The Arthotel Group once again presents its annual corporate social responsibility program – Arthotel Earth, previously known as Arthotel for Hope.

Started in 2016, ARTOTEL for Hope is a series of social responsibility activities initiated by Arthotel Group which takes place every end of the year. The program is carried out in different ways, namely conducting social awareness campaigns through art activities. Through this program, Arthotel Group conveys the message that art could be a very appealing form of communication channel to increase public awareness. In addition, Arthotel for Hope raises donations from guests who stay at Arthotel Group properties to be delivered to appointed communities or social organizations. Throughout the years, Arthotel for Hope has received a great response from guests and community / social organizations who are interested in working together with the aim of increasing social awareness through art.

In 2016, ARTOTEL for Hope raised social awareness for children with special needs who excel in art through the figure of Aqil Prabowo, a child artist who has dyslexic disorders. In 2017, the program raised social concerns for people with mental health disorders. The program has given the opportunity towards those with
special needs to present their artworks at the art exhibitions held in all Arthotel properties; this process of preparing artworks for the exhibition and expressing themselves on the canvas has become one of their healing therapies.

In 2018, Arthotel for Hope began to explore the environmental issues in collaboration with The Nature Conservancy Indonesia – A Social Organization with a focus on forest rehabilitation in Kalimantan.

Arthotel for Hope together with the The Nature Conservancy Indonesia invited two artists to visit and firsthand experience the forest conservation area. The artists then expressed their experience through art to be displayed at all properties with a purpose to raise social awareness about forest preservation.

In 2019, Arthotel Group positioned the social responsibility program to be more focused towards the environment. The program’s name changed to Arthotel Earth and collaborated with the WWF-Indonesia Foundation (WWF-Indonesia) as the official partner of the Signing Blue Program. The Signing Blue Program encourages tourism industry players to carry out responsible business practices in preserving the beauty of themaritime. Arthotel Group has been registered as a hotel member of the Signing Blue program initiated by WWF-Indonesia. Registered hotels have been assessed as environmentally friendly hotels, ranging from reducing the use of plastics, regulating environmentally friendly waste, and contributing to the preservation of marine sustainability for now and in the future.

In December 2019, the first series of Arthotel Earth activation program in collaboration with WWF Indonesia was carried out through the theme Reducing Plastic Waste, consisting of:

1. Fundraising
During December 2019, Arthotel will set aside Rp.10,000 from every room sold to donate to WWFIndonesia,
which will be used for maritime life preservation and plastic waste management activities
in Indonesia. In return, guests will receive a comic zine by Mulyakarya that tells a story about Labuan
Bajo, a tourist destination facing environmental issues due to a lack of proper waste management
system. The comic book is also available for non-staying guests at every Arthotel hotels for IDR10,000, which will also be donated to WWF – Indonesia.

2. Art Exhibition
Displaying art exhibitions by Mulyakarya, a group of artists from Yogyakarta, in the form of comics
and paintings held simultaneously at all ARTSPACE of Arthotel Group properties from 1 December
2019 to 31 January 2020. Guests can also purchase the artwork, where a percentage of the profit will
be donated to WWF-Indonesia. The artwork displayed by two Mulyakarya artists, Danang Catur &
Yudha Sandy, is a story reflecting their visit with WWF-Indonesia to Indonesia’s famous tourist
destinations that are urgently in need for support from many parties to immediately implement a proper
plastic waste management system. The result of this visit will also be displayed in a form of video to
arouse social awareness about plastic waste.

3. Making Souvenirs “Upcycling” with TRI Upcycle
Through a collaboration with TRI Upcycle, a social enterprise that manufactures recycled goods
(Upcycle) to reduce environmental waste, Arthotel Earth collected used linens from all properties
to be transformed into a form of a grocery bag that can be purchased by guests. All proceeds from the
Arthotel Earth’s grocery bag sale will be donated to WWF-Indonesia and TRI Upcycle. Funds by
TRI Upcycle will be allocated for tree planting in Central Kalimantan.